Free tool

Email Footer Generator

Build a compliant email footer with your address and an unsubscribe link, as HTML and plain text.

Free, no signup. Everything runs in your browser; what you type is never sent to us.

Your business

Business name

Street address or PO box

A real postal address where you can receive mail. If you would rather not publish your home address, a PO box or a private mailbox works.

City

State / region

Postal code

Country

Contact email

Optional, but people reach you instead of hitting the spam button.

Wording

Why they are getting this

Before the link

Link text

Links

Email platform

Platforms replace their own tag with a working unsubscribe link for each person. Check your platform's docs for the current tag.

Add a “Manage preferences” link

Optional. Helpful if you email people in the EU or UK.

Style

Alignment

Text size

Text colour

#6b7280

Link colour

#6b7280

Background

#ffffff

Preview

Copy it

<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#ffffff;">
  <tr>
    <td align="center" style="padding:24px 16px;">
      <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;">
        <tr>
          <td align="center" style="font-family:Arial,Helvetica,sans-serif;font-size:12px;line-height:18px;color:#6b7280;text-align:center;">
            <p style="margin:0 0 10px 0;">You are receiving this email because you signed up for updates from Groove Street Records.</p>
            <p style="margin:0 0 10px 0;"><strong>Groove Street Records</strong><br>12 Example Lane<br>Portland, OR 97201<br>United States</p>
            <p style="margin:0 0 10px 0;"><a href="mailto:hello@example.com" style="color:#6b7280;text-decoration:underline;">hello@example.com</a></p>
            <p style="margin:0;">Don&#39;t want these emails? <a href="{{unsubscribe_url}}" style="color:#6b7280;text-decoration:underline;">Unsubscribe</a></p>
          </td>
        </tr>
      </table>
    </td>
  </tr>
</table>

Paste into the HTML or code block of your email builder, near the very bottom.

Compliance check

Good
Sender is identified
Your business name is in the footer, so recipients can tell who is writing.
Good
Postal address included
CAN-SPAM requires a valid physical postal address in commercial email (a street address, a PO box, or a private mailbox). Canada and most other regions expect a mailing address too.
Check
Replace the unsubscribe placeholder
The footer uses {{unsubscribe_url}} as a stand-in. Choose your email platform above, or swap in its real unsubscribe tag, before you send.
Good
Says why they are receiving it
A one-line reminder cuts spam complaints and is expected under GDPR-style transparency rules.
Good
Contact email included
Canada's CASL expects contact details (phone, email or web address) alongside your mailing address.
Note
Consider linking your privacy policy
If you email people in the EU or UK, linking to your privacy policy supports the transparency rules there.

General information, not legal advice. Rules depend on where you and your recipients are, so check the details for your situation.

What a compliant footer needs

The details vary by country, but the basics are the same almost everywhere a business emails customers:

Who you are. The sender should be clearly identifiable.
A real postal address. CAN-SPAM in the US requires a valid physical postal address, which can be a street address, a PO box or a private mailbox. Canada's CASL expects a mailing address plus another way to reach you.
A working unsubscribe. Easy to find, free to use, and honoured promptly. Both CAN-SPAM and CASL allow at most 10 business days to act on it, and in practice it should be immediate.
Why they are getting it. Not a strict US requirement, but expected under GDPR-style transparency rules and a proven way to reduce spam complaints.

Gmail and Yahoo also expect one-click unsubscribe for bulk senders. We explain what that means, and how to set it up, in our guide to one-click unsubscribe.

How to use the footer

Pick your email platform so the unsubscribe link uses the right tag, check the compliance list on the right, then copy the HTML into the bottom of your email. If you build your emails in Emlet, the footer block already includes the unsubscribe wording, and this tool is handy for anything you send from elsewhere.

Always send yourself a test. Click the unsubscribe link in the test and make sure it works before the real send.

Questions

Do I really need my address in every email?: In the US, yes: CAN-SPAM requires a valid physical postal address in commercial email. If you work from home and would rather not publish your address, a PO box or a private mailbox (such as one from a mail-receiving service) is allowed.
What does the unsubscribe tag do?: Email platforms replace their tag, such as *|UNSUB|* in Mailchimp, with a unique, working unsubscribe link for every recipient when the email is sent. If you leave the placeholder in, the link will be broken.
Is this enough for GDPR?: The footer covers identification, a way to opt out, and a link to your privacy policy, which are the visible parts. GDPR also depends on having a lawful basis, such as consent, to email people in the first place. That is something your sign-up process has to handle.
Is this legal advice?: No. It is general information to help you get the basics right. If you send at volume or in regulated areas, ask a professional.

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