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Writing on email that doesn't suck
Design, deliverability, and the occasional statistic. No listicles about "10 email marketing tips" unless the tips are actually good.
Deliverability·August 26, 2026·8 min read
Why Your Emails Land in Gmail's Promotions Tab (And What Actually Fixes It)
Most advice treats this as one problem. It's actually two, one you can fix from inside your email and one you can't, and almost nobody separates them.
Deliverability·June 11, 2026·8 min read
Why Your Marketing Emails Look Broken in Gmail and Outlook
Looks perfect in your inbox, falls apart for half your list. A walkthrough of the specific things that break, and why email HTML is stuck in 2003.
Comparing tools? See how Emlet stacks up against Mailchimp, Canva, and ChatGPT →