Blog
Writing on email that doesn't suck
Design, deliverability, and the occasional statistic. No listicles about "10 email marketing tips" unless the tips are actually good.
Email Accessibility: Alt Text, Contrast, and What Screen Readers Actually Do With Your HTML
Accessibility gets treated as a checkbox for a niche audience. It isn't. Here's what alt text, contrast ratios, and heading structure actually do, and why most of it helps every recipient, not just screen reader users.
How to Design a Marketing Email When You're Not a Designer
You don't need Figma skills to make an email look professional. Here's the actual structural stuff that matters, and the stuff you can safely ignore.
The Ultimate Guide to Email Fonts
Everything you need to know about choosing, embedding, and fallback-stacking fonts in HTML email — client support matrix, recommended stacks, and sizing best practices.
Comparing tools? See how Emlet stacks up against Mailchimp, Canva, and ChatGPT →